3/16/2024 0 Comments Fifa 2010 pepsi commercialNeither Russia nor Qatar have ever hosted the World Cup, and both have attracted widespread attention for the manner in which they won the rights to host the tournament. Off the pitch, global brands purchased exclusive marketing rights to align their products with Brazil 2014, whilst global media companies bought television packages at similarly eye-watering prices.Īs the 2014 tournament leaves one of its spiritual homes, our attention turns to the next two hosts. Celebrity footballers graced the pitches of Brazil, in state of the art stadia that cost millions of dollars. Football has become a global political and financial juggernaut. The position of FIFA president grants access to the most powerful politicians in the world. In turn, she gave it to Philippe Lahm, the captain of the victorious German team. The FIFA World Cup cemented its place as the world’s foremost sporting spectacle as millions watched the Germans crowned world champions amongst a fanfare of fireworks, glitter, and music.Įarlier, Blatter had taken his seat between Dilma Rouseff, Angela Merkel, and Vladimir Putin. Sepp Blatter, the president of FIFA, took the illustrious trophy and handed it to the president of Brazil, Dilma Rouseff.
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